Social games are types of games that are played through social networks, which therefore have the particularity of having multiplayer aspects. Even if this game is not directly playable in multiplayer, the gameplay allows a better experience with this social, multiplayer side.
Free upon purchase, but paid options
One of the characteristics of social games is that they are generally free (for those who are paid, they are not expensive to buy). To make money, the developers make sure to incorporate a lot of options … Paid. Here is the secret.
The idea is that anyone can play a social game for cheap or for free. But if you want to be one of the best at this game or just play “unlimited,” then you will have to buy options. It is thanks to these famous options that some games make millions of profits every day!
And this is the secret of these social games. To the extent that it is free and that it becomes paid only if one decides it, the marketing is concrete. The goal is to reach as many people as possible. To do this, using Facebook and offering a free game is the best way. Developers know that some of these players will play regularly and sometimes large sums (sometimes much more than to buy a game on console or pc).
We all have in our entourage a person having slammed 50-100 euros or more in this kind of game to be competitive and/or unlimited in playing time. And it can also be you!
Key industry players
Among the most popular social games are FarmVille, Mob Wars, Plants Vs. Zombies, Candy Crush, Mafia Wars, etc. These creations have won over millions of players around the world. Thanks to the Facebook window mainly, these games benefit from an almost immediate reputation – as long as the game is of quality – thanks to the enormous number of potential players (more than 1 billion active Facebook accounts in the world).
The first company to have launched this kind of games via Facebook, and to have cardboard, is the firm Zynga. Launched in 2007, it managed to bring together 10 million active players on Facebook with its FarmVille game in 2009 and in just six weeks. 80% of the income at the time came from Facebook, making it an absolutely essential ally. A little later, success was also evident with Zynga Poker and Zynga Slots.
From social games to social casino games
In recent years, social games have literally exploded, especially thanks to Facebook and the phenomenal expansion of the mobile market. It is natural enough that many casino game developers see it as the goose that lays the golden eggs, being aware of the potentially huge number of players affected.
The mobile market also has a lot to do with it. Today, there are so many things you can do with a smartphone that this device is getting closer and closer to a computer in terms of capabilities. Result: if you can do as much with a cell phone as with a computer (or a Mac, no jealousy), then why not do it? Especially since smartphones have the non-negligible advantage of being connected to the internet and above all transportable much more easily.
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In the early 1970s, he bought the Golden Nugget, which was unrecognizable at the time. He completely renovates it and succeeds in making this place one of the main places of gambling in the city.
Stanley Ho is a businessman born in 1921 with the nickname “The King of Gambling.” For over 40 years, he managed a monopoly for the operation of casinos in Macau. He is one of the richest men in Hong Kong and Asia, with an estimated personal fortune of around $ 2 billion.
Because gambling can pay a lot to those who organize it – and much less to those, who participate as customers, this is why many people have embarked on this kind of adventure, which has the distinction of generating significant income in record time (since it is illegal, all that is taxes and taxation is necessarily avoided), but which also have the particularity of being caught by the authorities sooner or later.